What is the benefit of having a small business website?
- Advertising is telling everybody what is for sale.
- Marketing on the other hand is providing targeted information to the people looking for your service or product.
A small business website can be a very powerful marketing tool, if built and used correctly.
You provide useful information to your market about your products and services. Your market will understand what your products and services are and why they need them.
When should you have a small business website?
When your small business starts trading. To have your website live when you launch your business is a crucial time to get customers to view your products and services.
In today’s world, people look for your website first to get an idea of who you are, the products and services you provide and what image your small business projects.
Your website is your potential customers first impression of you and your business. It needs to display the right business image to your target market.
Why should you have a website ?
This will give your market the information they need about your products and services, the benefits they will gain from them and where to buy them. Depending on your type of products or services, either they order them on-line through your website or come to your place of business to buy and collect them.
Your wordpress website is your 24/7 sales person, it reflects your business and must have a professional presentation that is right for your potential clients.
How do you find the right person / company to build your website?
This is the difficult part, you need to interview the webmaster or company.
I have put some basic questions you need to ask on this page (click- Cost of a Website)